Your Nonprofit Marketing Partner
I understand the challenges involved with nonprofits - from acquiring funding and resources, to dealing with outdated technology equipment and high staff turnover.
As a lifelong Girl Scout and former puppy raiser / public outreach volunteer for Guiding Eyes for the Blind, I understand the difficulties involved in assembling teams of volunteers to achieve a common goal.
Too often, despite the best of intentions, the practicalities of a largely volunteer-directed organization result in a patchwork assortment of projects that lack cohesive direction.
My Digital Marketing Services: How I Help Nonprofits
As someone who has led groups of volunteers and directed large-scale marketing initiatives for tech businesses, I can guide you through this process of clarifying your brand to potential donors, volunteers and grantors to improve awareness, retention, engagement and donations, including:
1. Paid Advertising & Grants
Google Grants Management
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Setting up and optimizing your $10K/month in free Google Ads, crafting targeted campaigns that drive donations and volunteer sign‑ups without impacting your budget.
Grant Writing Support & Proposal Optimization
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Crafting SEO‑rich narratives in grant applications to improve discoverability in funder portals and match criteria.
Paid Search (PPC) Campaigns
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Strategically bidding on high‑intent keywords—“donate to clean water charity”—to capture prospective donors right when they’re ready to give.
2. Conversion & User Experience (UX)
Fundraising Landing Page Design
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Crafting focused, narrative‑led donation pages with clear CTAs, trust signals, and A/B testing to maximize conversion rates.
Conversion Rate Optimization (CRO)
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Using heatmaps, session recordings, and A/B tests to identify friction points on donation forms and streamline the giving process.
Accessibility & WCAG Compliance
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Ensuring all users can navigate, donate, and volunteer easily.
Mobile Optimization & AMP
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Accelerating load times and simplifying forms for on-the-go supporters.
3. Community & Fundraising Engagement
Social Proof & Testimonial Campaigns
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Showcasing donor and beneficiary stories to build credibility.
User-Generated Content Programs
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Inviting supporters to share personal impact stories and photos.
Peer-to-Peer Fundraising Support
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Empowering champions to run personal campaigns under your brand.
Volunteer Recruitment Campaigns
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Digital drives that fill critical roles with dedicated volunteers.
Monthly Giving Club Setup
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Building sustainer programs that stabilize revenue streams.
Planned Giving & Legacy Marketing
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Story-led appeals for bequests, endowments, and legacy gifts.
Advocacy & Petition Campaigns
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Digital petitions and mobilization flows that influence policy.
Influencer & Ambassador Programs
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Recruiting mission-aligned voices to extend your reach.
Cause Marketing Partnerships
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Co-created campaigns with local businesses to share revenue.
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4. Content Development & Storytelling
Brand Development & Harnessing
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Developing a strong brand that resonates and testing its impact. Infusing your brand narrative across all marketing activities (website, press, newsletters, direct mail, volunteer gatherings and follow up, events, etc.).
Content Strategy & Creation
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Mission-driven editorial calendars and blog posts that inform and inspire.
Nonprofit Thought Leadership Content
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Publishing bylined articles, whitepapers, and op‑eds that position your organization as an authority in your field.
Press Release Writing & Distribution
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Announcing milestones—grant awards, new programs, major partnerships—to media outlets and syndication networks.
Interactive Content Development
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Building quizzes, calculators, and infographics that engage users.
Interactive Map & Project Trackers
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Live visualizations of program sites and impact metrics.
5. Email & Marketing Automation
Email Marketing & Automation
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Welcome series, re-engagement flows, and donor milestone sequences.
Marketing Automation Workflows
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Triggered messages for abandoned forms, event RSVPs, and volunteer sign-ups.
Subscription-Style Giving Models
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Creating membership tiers and sustainer programs for recurring support.
6. Search Engine Optimization (SEO)
Comprehensive SEO Audits
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Increasing website traffic organically and strategically to ensure you end up on the front pages of Google for strategic keywords (such as "conservation wild animals Africa" or "which animal nonprofit to donate to")
On-Page Optimization
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Refining metadata, headers, and internal links for better search visibility.
Off-Page SEO & Link Building
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Securing high-authority backlinks from relevant nonprofit and media sites.
Local SEO & Google My Business
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Optimizing local listings to attract volunteers and donors nearby.
7. Data & Analytics
Analytics & Reporting Dashboards
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Custom views of donation volume, volunteer sign-ups, and campaign ROI.
CRM & CMS Integration
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Syncing website data with donor management systems for seamless personalization.
Digital Asset Management
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Central libraries for images, videos, and brand guidelines.
My Process
Depending on your current needs, I may collaborate closely with your team - coaching and training members of your team, or integrating directly into your marketing department. In other cases, I may work independently, while checking in with you on a regular basis.
How Your Nonprofit Benefits
As a result of branding and marketing activities, I will:
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Boost volunteer engagement and retention
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Increase website traffic, engagement and donations
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Improve brand awareness and engagement
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Differentiate your brand from others
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Transform your user experience (from prospective donators to volunteers engaging with your content)
It's a Partnership
Throughout this process, I work closely with you to evaluate your nonprofit's unique needs and to determine where I can provide the greatest value. I create actionable KPIs (key performance indicators) and provide you regular reports to show measurable progress.
Together, we will transform the way you tell your story, so get you the donations, volunteers and grants your nonprofit deserves.
Why Storytelling Matters for Nonprofits
People have an instinctual need for story - it’s how we connect. Through story, nonprofits can amplify trust and engagement. The power of storytelling has a transformative power - it can turn skeptics into advocates. A powerful narrative causes potential donors to become a part of your story and ultimately, the hero of their own.
Emotional Engagement is Key
Neuroscience shows that narratives activate the brain’s reward centers, producing a “warm glow” effect that encourages repeat giving. By weaving authentic testimonials, vivid imagery, and compelling arcs, nonprofits can foster deep emotional bonds that drive ongoing support.
A Shared Story Sparks Collective Action
Stories create a sense of “we.” Crafting a we‑narrative—"We are guardians of our forests"—transforms isolated sympathizers into unified movements. This shared identity fuels peer‑to‑peer fundraising, volunteer ambassadorships, and grassroots advocacy.
Low Cost, High Impact
With limited budgets, nonprofits need to leverage cost-effective strategies. Storytelling uses your original IP to engage audiences organically. This makes it one of the most cost‑effective marketing tactics available and is the reason I am a strong advocate of brand storytelling.
How to Evolve Your Digital Marketing Strategy through Storytelling
Whether you're just beginning to implement storytelling into your nonprofit strategy or refining a well‑established approach, these are great examples of marketing campaigns that benefit from a strong story:
Leverage Storytelling across Digital Content
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Use your website, email campaigns and blogs to tell evolving stories.
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Feature donor and volunteer spotlights to personalize your mission.
User‑Generated Content & Community Engagement
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Invite supporters to share personal stories through hashtags and social media challenges.
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Provide storytelling toolkits and templates to amplify grassroots messaging.
Build Sustainable Revenue & Volunteer Pipelines
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Use narrative to drive monthly giving, recurring donations and long‑term volunteer commitment.
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Highlight the lasting impact of supporter involvement to deepen engagement.